The Alliance Launches New Brand

This summer the Transylvania Economic Alliance launched a new organizational brand. The brand was designed to strengthen the organization’s business recruitment strategy and existing business retention and expansion work. The first phase of the brand includes the adoption of a new name, Transylvania Economic Alliance, integration of a new logo, creating collateral materials and the incorporation of a new tag line “Natural Advantage.” The second phase of the branding system will include the launch of a new economic development website.

The creative process behind the branding system included numerous roundtable meetings with business leaders, young professionals, tourism representatives and community leaders. The end goal was to develop a consistent look and feel that can be integrated into every aspect of the Alliance’s internal and external communications strategy.

The new brand celebrates the community’s familiar geographical assets and vibrant mountain culture through symbolism emphasized by the selected fonts, color scheme and design. The new brand is simple, memorable, and reflective of Transylvania County. It displays our most unique and recognizable natural asset while also providing the organization flexibility when marketing the community to different audiences. The “Natural Advantage” tag line identifies with our proximity to state and national park lands, but also can be used to describe our unique business clusters, engaged leaders, and community assets.

Custom Tube Products to Open a Second Location in Transylvania County

Custom Tube Products, an advanced manufacturing company based in Edgewater, Florida will open a second facility in Rosman beginning this Fall. The move marks the first expansion for the company outside of their main facility. The business will occupy more than 20,000...

Ecusta Brewing Company Announces Future Home & Redevelopment Project

Ecusta Brewing Company announces the purchase and a planned redevelopment of an 8,800 square foot historic building, once part of the company’s namesake, the Ecusta Paper Mill. Ecusta Brewing is an independent craft brewery founded in 2016 in Brevard, NC. August 26th...

Now hiring, join our team

Director of Marketing & Community Relationships The Director of Marketing & Community Relationships is responsible for managing the Alliance’s external and internal marketing  activities. The ideal candidate will have outstanding academic and...

Virtual Town Hall: Economic Impact of COVID-19 & Forecast

Transylvania County, NC – April, 2021 marks the one year anniversary of the first business Town Hall meeting to assess and discuss our local COVID-19 business response. Business owners, elected officials and community stakeholders are now invited to reconvene and...

Global Pharmaceutical Company Announces Expansion in Brevard, NC

Brevard, NC- Raybow USA, the American operations of Raybow Pharmaceutical, announced today plans to invest $15.8 million in its existing Brevard headquarters. The expansion project will sustain 26 full time jobs and create 74 additional positions. New positions...