The results of a detailed target industry analysis have identified the following six target sectors for Transylvania County: Sports and Outdoor Products, Beverages, Food and Organic Products, Advanced and Niche Manufacturing, Creative Services, and Tourism. Each sector is supported by assets in our community such as existing business clusters, workforce capabilities, outdoor recreation amenities, and a culture of entrepreneurship. Identifying target industries is an essential step in developing an effective marketing strategy. Our goal is to ensure that our recruitment strategies are aligned with identified companies matching the strengths and assets of Transylvania County. Utilizing the results of the target analysis, the Alliance will implement marketing strategies within each sector to identify potential opportunities.
The target industry analysis studied area advantages that the county could build upon to maximize job creation and investment. To accomplish the objective, the Alliance factored in global economic and demographic trends, industry growth trends and existing industries in the region.
Studying existing industries and emerging clusters within the region was a major contributing factor in the target industry analysis. Transylvania County is currently home to more than 33 manufactures that fall into one or more of the identified sectors. Within our community we have successful companies creating products ranging from pop up campers, craft beer, organic herbal supplements and technical ceramic products that are shipped globally. The success of our existing businesses within the county serves as a testament to our unique assets, strengths, and natural advantages.