Reed-Joseph International Selects Brevard for New Facility

Reed-Joseph International Company plans to move forward with a new corporate home in Brevard, NC.  Reed-Joseph International, a family-owned business that is currently in its 67th year of operations, intends to build a 10,000 square foot facility in the Jennings Business Park and bring new jobs to the community. Reed-Joseph International is a leader in the design, development, and global supply chain of avian deterrent devices. The company’s products are most frequently utilized by agricultural operations, commercial airports and military installations located around the country. The company’s products are used to help deter birds and other wildlife from areas which pose a danger to either the wildlife or people. While the local facility will not use these devices onsite, and has no major customers in the county, the facility will serve as the business’s headquarters and distribution facility.

Other tenants in the established industrial park include Oskar Blues Brewery, Transylvania Vocational Services, and Mountain International. Combined this industrial park currently represents more than 300 full time employees.

 As part of the master plan for the site, Reed-Joseph International intends to donate the acreage previously developed as the Cherry Street Greenway extension located on the identified parcel to the City of Brevard, keeping intact the current pedestrian access that has become a popular linear park for area employees and residences. Given the size of the acreage (+/- 9 acres), Reed-Joseph International also intends to work in coordination with the Alliance on a development strategy which would subdivide the unused portion of the property into smaller industrial lots, allowing the Transylvania Economic Alliance to continue to market developable tracts to interested industrial companies.

The concept plan will allow for additional infill creating up to 2 additional parcels which could each support 15,000 square foot buildings or one larger 30,000 square foot facility. According to Transylvania Economic Alliance, board member, David Watkins, the project represents a great collaboration. “The site being developed represents one of the last industrial sites in Brevard with water, sewer, natural gas, electric and telecommunication service, so while this places some additional strains on available inventory it also provides some smaller sites for future industries.”

The development is contingent on an industrial access grant which the Alliance in coordination with the city and county have applied for and hope to hear feedback from federal agencies later this fall. If awarded the fund would be used to extend the state-maintained road, which currently ends at the cul-de-sac to this new phase of development. “This specific fund does not require a city or county match an is designed to help enhance industrial sites in rural areas, which is another positive for our local community,” said Josh Hallingse, Executive Director of the Transylvania Economic Alliance.  The industrial access extension would allow for the construction of a public road to serve Reed-Joseph and the future industrial tracts. This project would also improve and solidify the public access point for Oskar Blues Brewery whose industrial and visitor traffic have grown considerably over the years.

 Company owner Barthell Joseph, a native of Greenville, Mississippi selected the Brevard location following a formal property search. “Being a family owned business our company viewed this decision as a significant milestone, charting our path for the next 67 years,” commented Mr. Joseph.

My wife, daughters and I relocated to the community in 2012. Our decision to move to Brevard was for personal reasons and included the long term goal of moving our business here too. We have all fallen in love with Brevard and Transylvania County. My wife is employed in the Transylvania County School System, and we are so pleased to finally see our dream come to fruition.”  

According to Amber Webb, board member of the Transylvania Economic Alliance, while Reed-Joseph International falls in our target market, Barthell’s personal story highlights a common element that goes far beyond a target market analysis. Our community is attractive to business people as a place where their personal and business needs can be fullfilled.  These are business owners who make decisions based on livability, quality of life, and proximity to natural assets perhaps more than the number of miles to an interstate.


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